The communities surrounding us and the individuals we engage with are impacted daily by the initiatives we choose to support. Being mindful of our influence and developing plans that promote the success and well-being of others ensures social responsibility.

What is Social Responsibility?

Social responsibility is when the efforts of an individual or a group are committed to empowering society and addressing the needs of others.

Social responsibility efforts can address a wide range of issues, including but not limited to poverty, food insecurity, barriers to health, racial inequities, access to education, voting rights, environmental injustice, gender-based violence, and criminal justice reform.

The issue you chose to prioritize depends on your audience, capacity, and interests.

What Makes Corporate Social Responsibility Different?

Social responsibility can apply to an individual or larger group, but Corporate Social Responsibility (CSR) refers to the social efforts made by an established corporation. Corporate actions differ because of unique networks and increased access to capital and resources.

UNIDO defines Corporate Social Responsibility as, “The way through which a company achieves a balance of economic, environmental and social imperatives, while at the same time addressing the expectations of shareholders and stakeholders.”

CSR can range from volunteerism and philanthropy to strategic business management and depend on a company’s individual goals and intentions.

Why is Social Responsibility Important?

Recently, public pressure has led the private and public sectors to become more involved in social issues. The long-lasting effects of the COVID-19 pandemic paired with social injustice and racial inequality contributed to a public cry for support and activism. People recognize that companies and institutions have platforms that can successfully influence change.

Social responsibility also helps develop alliances and relationships that can contribute towards a company’s growth and improve work culture.

Maintaining public awareness and developing actions to empower others is beneficial for all parties involved. Social responsibility leads to communal and social development and can transform organizations’ mission, vision, and reach.

How to Promote Social Responsibility:

  1. Identify tangible ways to make a positive impact. What capacity do you and your organization have to implement a sustainable social responsibility plan?
  2. Audit your current initiatives. Can any of your existing initiatives or strategies be altered to prioritize the well-being and advancements of others?
  3. Know your audience. To ensure your practices directly benefit the audience you have in mind, you must have a pulse on their needs and the appropriate ways to address them.
  4. Transparency & Vulnerability. Identifying areas where your company may be lacking is not always easy, but it’s important. Be transparent about your efforts and their intent.
  5. Consistency. A social responsibility plan does not cause change overnight. To be successful, your efforts need to be consistent.

Let the Run That team help you develop your social responsibility strategy. For details, contact us!