At Run That our mission is to help Amplify Community Impact. We will help you maximize your social impact by solving immediate problems and providing long-term strategic value that will help your organization grow and succeed.

One of the essential elements in making a long-lasting impact is knowing, relating, and understanding your audience. Our comprehensive experience in community outreach, engagement, and development lays the groundwork for the change you are trying to make.

Our Team

The Run That team has experience in alliance development, public affairs, non-profit management, communications, event planning, and more. In addition to a wide range of work experience, we have lived experience in many of New York’s diverse neighborhoods and communities abroad – maximizing our knowledge and ability to connect and relate.

Trusted Relationships

Over the years, partnerships with key institutions across the nation have developed into trusted relationships. These networks can be leveraged to benefit all parties involved. They each play a unique role, from engaging national non-profits and religious institutions to community centers and government entities.

Additionally, relationships with industry thought-leaders and public policymakers are instrumental in keeping a pulse on community needs and meeting them. From hyper-local and state-level leaders to changemakers in federal government, all are influential in making progress

Cultural Sensitivity

Now more than ever, understanding the diverse needs, wants, and desires from different communities across the U.S. are critical. A one-size-fits-all approach does not work.

When community outreach campaigns were being developed for the 2020 Census, research was conducted to identify the linguistic, cultural, and educational barriers to Census participation. The study explored the role of trusted community leaders and the main incentives and deterrents that would affect participation.

Findings showed that responses varied greatly depending on the audience. For example, Spanish speakers from Puerto Rico were concerned about the impacts of Hurricane Maria on funding and population count. In contrast, Spanish speakers on the mainland or individuals of Asian descent were more concerned about how participation would affect the undocumented. Distrust over the use of Census data was also a significant concern however, the root of the distrust varied by group.

This field study proves how important it is to connect with different communities and develop a proper understanding of their concerns and needs instead of assuming issues are universal and creating a blanket approach. Having open conversations, thoroughly brainstorming planned approach and execution, coordinating trial runs, and having appropriate sounding boards are critical elements to ensuring cultural sensitivity.

The Importance of Feeling Comfortable and Welcomed

Representation matters for many reasons. When people see themselves in others, they feel comfortable and become more receptive to the message they are presented with.

Finding common ground to relate to makes you memorable and will contribute towards the impact you have on others. It can also define the level of comfort people will feel around you and shape how they think. Past experiences, mutual interests, and shared values are some of the many ways you can find common grounds and be relatable.

Measuring Success

Successful community impact can be measured in many ways and is largely based on the vision you have in mind. Numbers and data count, but with community – the feeling and impressions you leave hold the most value.

In the words of Dr. Maya Angelou, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

If your efforts conclude in positivity and comfort within the community, your approach was successful, and opportunities for future partnerships are promising.